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Title Details
Nudge by Thaler, Richard H. & Cass R. Sunstein
Nudge: Improving Decisions about Health, Wealth, and Happiness
by Thaler, Richard H. & Cass R. Sunstein
 
Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible “choice architecture”can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
 
Published 20090224 by Penguin, Paperback, 320 Pages, ISBN: 9780143115267, ISBN-10: 014311526X, List Price $17.00.

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